Business Week: The first full day of February’s Sochi Olympics, American television viewers can watch a marquee event live from Russia — in the morning.

In a shift from NBC’s coverage of past games outside North America, nearly every figure skating performance will air on cable during the day, with the key moments shown on tape delay on the main network that night as in previous Olympics.

So if fans want to, they’ll see the women’s gold-medal-winning performance on NBCSN when it happens, instead of waiting until that evening. But they can also watch it again hours later, accompanied by the polished features that are the staple of NBC’s prime-time broadcasts.

Read more here.